G2 Singapore appointed to Greenlam

SINGAPORE - Greenlam, a decorative laminate brand owned by an Indian infrastructure company Greenply Industries (GIL), has appointed G2 Singapore to handle its 360-degree communications.

Greenlam, which is exported to more than 50 countries, has its Asia-Pacific headquarters in Singapore.

“Greenlam is a fantastic brand and we hope to build a strong equity across the APAC region through G2 Singapore’s activation capabilities,” said Subbaraju Alluri, CEO of Grey Group Singapore.

“Targeting to architect’s, interior designers, builders and consumers in multiple markets would be a huge challenge but we have identified some very interesting ways to overcome those challenges and build Greenlam into a powerful brand,” continued Alluri.

The agency’s duties begin immediately.