G2 Direct Interactive appoints James Lim as digital strategy director

KUALA LUMPUR - Grey Group Malaysia has appointed James Lim as the digital strategy director of its digital and direct arm G2 Direct Interactive (G2DI).

Reporting directly to Sam Chan, general manager of G2DI, Lim will work on brand development strategies.

LIm, who was most recently with Arc Digital Interactive Malaysia, has 15 years' industry experience, including a stint at Dell Asia-Pacific Japan.

Sam Chan, general manager of G2DI, said: "Every day we see many new trends emerging in the digital space. There are so many campaigns and promotions being implemented online. We are focused on developing digital strategies and mapping out the roles they play for our clients’ brands starting with consumer insight resulting in successful, effective and talk-of-the-town work."

In December last year, G2 Jakarta was appointed by Nestlé Professional as its communications partner, handling retail channel marketing for all its beverage brands in Indonesia.