FutureBrand and Landor hit Asian expansion trail

HONG KONG: The Interpublic-owned FutureBrand consultancy has acquired Melbourne's FHA Image Design in line with a decision made at last year end to develop capabilities closer to its regional markets. FutureBrand's move tracks similar build-ups implemented by its expansion-minded WPP competitors, Enterprise IG (media March 30) and Landor. The Australian acquisition, to be renamed FutureBrand FHA, created the branding for the Sydney 2000 Olympics and the Paralympic Games, said FutureBrand managing director, Asia-Pacific, Matthew de Villiers. He said the consultancy, which previously executed assignments out of its New York and London offices, intended "to build complete FutureBrand offices" where it expands. Meanwhile, Landor president and chief operating officer Craig Branigan said China's imminent WTO membership had encouraged the company to set up a representative office in Shanghai. Landor Asia-Pacific managing director Michael Ip said: "The growth has been almost overnight. In 1998, we did minimal work in China, but in 1999 and 2000, business just shot up." Branigan said Landor now derived a quarter of its regional revenues from China, where it counts Kelon and Midea as clients.

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