Fung arrives from Weber Shandwick, where she was EVP of the agency’s Greater China consumer marketing practice. She succeeds Ian McCabe who will now focus specifically on his existing role as MD of B-M’s regional public affairs and government communications practice. [Fung] is a seasoned professional; her deep experience across a number of industry sectors combined with her knowledge of the Hong Kong market will enable
the Hong Kong office to build on existing offerings and introduce new areas of focus to a broadening client base, said Simon Pangrazio, president and CEO Asia-Pacific, Burson-Marsteller.
Fung departs Weber Shandwick to take charge of B-M Hong Kong
HONG KONG - Burson-Marsteller has named Georgeana Fung (pictured) as managing director and market leader of its Hong Kong office.
