Fulford PR nets two sports accounts

SINGAPORE - Fulford PR has strengthened its sports PR portfolio with the win of two accounts, which includes the IFS White Collar Boxing event and Keiser Training.

The first win sees the agency coming onboard to partner Vanda Promotions to provide PR support for the IFS White Collar Boxing event, set to take place at the Suntec International Convention Centre on April 18, 2009 .

The agency’s second account comes from Swiss-based strength training centre Kieser Training, which specialises in preventive training regimes. Eltean Agencies, master franchisee of Kieser Training has selected Singapore as the launch pad for the brand in Southeast Asia region.

Linda Fulford, managing director of Fulford PR, said that these wins “serve to emphasise the agency’s commitment to help grow all aspects of Singapore’s sports and fitness arena.”