Fulford PR in pole position to drive 2008's Singapore Grand Prix

Singapore-based Fulford Public Relations has been appointed as the first agency-of-record for the F1 Singapore Grand Prix, which begins next year on 28 September.

The race will take place on a street circuit around the Marina Bay area. The proposal includes a lighting system to allow night racing, which is still pending safety clearance.

Fulford is responsible for building awareness, driving ticket sales and handling media relations for target markets such as Indonesia, India, Malaysia, Hong Kong, Dubai and Bahrain.

“Fulford PR was the obvious choice with its strong background in motorsports PR, especially in F1, as well as its credentials across sports, corporate and consumer markets,” said Jonathan Hallett, media and communications director, Singapore GP.