This is the first time Fujian mobile has worked with a 4As media agency, having previously handled media planning and buying in-house together with a local agency.
“Fujian Mobile was looking for an agency which had strong planning skills, as it is looking to consolidate the planning for all of the China Mobile sub-brands in Fujian province,” said Ann Chan, general manager of Starcom Guangzhou.
“Fujian Mobile was looking for an agency which had strong planning skills, as it is looking to consolidate the planning for all of the China Mobile sub-brands in Fujian province,” said Ann Chan, general manager of Starcom Guangzhou.
Starcom will start working on the account in September. While Chan could not comment on the exact size of the account, it is believed to be worth at least US$14.5 million in billings.
Further update
