Developed by DDB London, the integrated campaign is being spearheaded by television, and marks the most significant advertising effort from the FT in four years, according to FT chiefs.
One creative execution features a chain of smaller sharks being eaten by a bigger shark to represent the titles’s coverage of the mergers and acquisitions environment, with another depicting an imaginary cityscape made up of the world’s most iconic business buildings, with the strapline ‘World business. In one place’.
