In China, the FT is set to launch its first Chinese title, a luxury wealth/lifestyle magazine called Rui. FT spokesperson Azmar Sukandar said details, including a launch date, are still being finalised.
The title is expected to tap into surging demand for luxury brands among China’s newly-affluent middle class, although one media observer noted that increasing competition in the print space will pose a challenge. “I expect it will probably appeal to the older segment of the business category,” said MindShare Shanghai brand leader Cameron Romeril.
The title is expected to tap into surging demand for luxury brands among China’s newly-affluent middle class, although one media observer noted that increasing competition in the print space will pose a challenge. “I expect it will probably appeal to the older segment of the business category,” said MindShare Shanghai brand leader Cameron Romeril.
“They want something tangible to hang onto and that’s always been one of the core benefits of the FT. What will make the big difference is if they tell local stories.”
In India, FT’s parent company Pearson has extricated itself from a disappointing deal with the Business Standard and has sold its 13.85 per cent stake to Infina F inance. Pearson is set to pursue a deal with Network 18, with plans to launch a business daily soon.
