FT.com launches mobile offering

HONG KONG - The Financial Times has unveiled a mobile-specific version of its FT.com website, m.ft.com.

The new site reportedly retains the overall character of the original, while offering users a touch screen facility, improved access, search and customisation options, and optimised content for the iPhone and BlackBerry.

According to a statement, users will also be able to store personal preferences on the site based on their FT.com profile. Further functions, which will be made available in the first quarter, will include interactive mobile charting, and a designated application for the iPhone.

Rob Grimshaw, managing director of FT.com, said in a statement that the mobile destination would allow the FT to reach a younger, “new and growing” audience.
| digital , financial times