From retail to 'e-tail' in Hong Kong: GfK

Rising ownership of the three screens—personal computers, smartphones and tablets—in Hong Kong has made electronic-retail more convenient and accessible. According to market institute GfK's 'Retail to e-tail' survey, the number of online shoppers grew from 218,000 in 2002 to 1,383,000 in 2012. Intensifying migration to 3G/4G LTE networks and the increasing adoption of smartphones with larger screen sizes has fuelled the growth momentum of mobile-commence.

by Staff