French said he would help DY&R for about eight months and would not
renew his contract with Ogilvy when it expired in December.
"Sir Martin (Sorrell, WPP's group chief executive officer) felt the creative work at Y&R wasn't that exciting and a few people put my name forward to help fix things,
said French, who would split his time 25
per cent with DY&R and the remainder at Ogilvy this year.
French planned to evaluate "which DY&R offices have the best talent and chance of producing more visible work to try to concentrate on making those better".
"DY&R has really good people and it surprises me that the creative work isn't as special as it should be. DY&R Singapore should be the flagship office in terms of creative work because they are capable of doing great work."
Steigrad's role scaled back, p3.
