'Free' is key to every marketing campaign in Singapore

Free is the magic word in Singapore for any marketing campaign. If you use it you can promote anything. I love Raffles Place in Singapore’s CBD as it’s always a hive of marketing activity. There are always a plethora of brands trying to capture the attention of busy business executives who are dashing around. You soon learn that “free” is the only message that truly works to achieve this objective.

by Chris Reed

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