The three TV dramas reflects current social issues like violence, drug and alcohol abuse.
The campaign, created by The Secret Little Agency, showcases the channel’s bolder new positioning, ‘The edge of entertainment’. The campaign also includes standard TV and cinema promotions, print and OOH campaigns.
The campaign, created by The Secret Little Agency, showcases the channel’s bolder new positioning, ‘The edge of entertainment’. The campaign also includes standard TV and cinema promotions, print and OOH campaigns.
To stir up debate in regards to the content of the new programmes, a themed censorship press conference was held in Singapore and a morality press conference in Hong Kong to warn viewers not to watch the programming, while hopefully arousing viewers’ curiosity.
Initiatives handled media buying in Singapore, and Fox’s in-house team in Hong Kong.
The campaign also uses the revamped fxtvasia.com, Facebook and other online forums in both markets.
The new FX is available on StarHub TV in Singapore, nowTV in Hong Kong and SkyCable in the Philippines.
