According to Fox, advertisers will be able to buy online ad space based on results rather than exposure while getting access to the network’s inventory of channel brands on the web, including National Geographic Channel, Nat Geo Music, Fox and the History Channel in India.
“Advertisers can no longer reach their target audiences by merely advertising on the top three websites. We are in an age of digital abundance with high audience fragmentation,” said Frederic Guillet, regional director for Southeast Asia and Hong Kong, .Fox Networks.
Avinash Himatsinghani, senior vice-president for ad sales and new media partnerships at Fox International Channels Asia and National Geographic Channel Asia added: “We are enabling our global, regional and local advertising partners to reach viewers of our TV brands and online audiences in a targeted, cost-effective manner.”
According to Fox, the network boasts 10 billion display ad impressions over a thousand websites, reaching 50 million unique users a month.
Fox brings online ad network to Asia
ASIA-PACIFIC - Fox International Channels is exporting its online advertising network, .Fox Networks, to Asia.
