Fournaise: consumers less responsive to advertising in first half of 2011

GLOBAL - Customer response to advertising fell by an average of 19 per cent across 20 global markets year-on-year in the first half of 2011, according to a survey by the Fournaise Marketing Group.

by Staff Reporters

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now