Four vie for Mazda brand campaign

Singapore's Mazda Motor is set to unveil a new brand campaign in the country, with four agencies reportedly vying for the business. Ogilvy & Mather, JWT and Brandz are believed to have already presented creative alongside Publicis, which handles the brand's local product advertising business. "They are looking to establish an essence of what Mazda is," said a source. "There are lots of robust Japanese cars in Singapore - what makes Mazda different?"