Four vie for IDR creative business

KUALA LUMPUR - The Iskandar Development Region (IDR) is holding a four-way pitch to attract investment to Malaysia's southern peninsular.

Ogilvy & Mather, Y&R, JWT and Leo Burnett are believed to be in the running for the business, with presentations scheduled for next week.

The brief is unclear, but is likely to involve rolling out a brand platform for the IDR devised by Interbrand Singapore.

A result on the pitch is expected to follow soon after the pitch, as the government will want to roll out a campaign before elections expected early next year, according to a source involved in the review.