Four vie for Eu Yan Sang brief

TBWA, DDB, Euro RSCG and Publicis have all presented proposals to become the first regional creative agency for Eu Yan Sang (EYS), a Singapore-based manufacturer of traditional Chinese medicine. <BR><BR> The brief was to create a regional communications strategy for Eu Yan Sang's core markets: Hong Kong, Singapore and Malaysia, said EYS head of brand and communications, Joanna Wong. <BR><BR> The appointment will not affect the local Singapore incumbent, TBWA.