Four vie for Dongfeng Peugeot creative

BEIJING - Four agencies are believed to have been shortlisted to handle Dongfeng Peugeot's mainland creative business, with Publicis, Dentsu and Ogilvy joining incumbent Euro RSCG in the final round.

by | 05/15/2008

The pitch, which began in April, covers only Peugeot’s domestically produced models via its joint venture with Dongfeng. As part of the JV, Peugeot is required to hold a review every four years. Euro RSCG, Peugeot’s global creative AOR, has held the JV creative account in China for the past five years.

Media for the account was won by OMD earlier this year.