Four vie for Changan Ford media

SHANGHAI - Four agencies are believed to be in contention for Changan Ford's Rmb 500 million (US$69 million) media business, currently handled by MindShare.

by | 01/30/2008

It is thought that the incumbent is defending the business against a line-up comprising Publicis Groupe’s China Media Exchange, and local agencies Walk On and 3V.
 

The business under review includes the joint venture’s Ford and Mazda brands in China’s booming automotive market.

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