The French insurance brand’s media account is split between several media agencies in Asia-Pacific. Sources close to the company say that the brand is looking to consolidate its media with a single agency.
Leng Sooi Cheah, regional head of branding and communications for AXA Asia-Pacific confirmed that the company is on a lookout for a media agency to handle its regional media but denied calling a pitch.
Leng Sooi Cheah, regional head of branding and communications for AXA Asia-Pacific confirmed that the company is on a lookout for a media agency to handle its regional media but denied calling a pitch.
“We are shopping around for a agency right now since we don’t have a regional media agency. We have not called a pitch.”
AXA is a French global insurance companies group headquartered in Paris. The AXA group of companies are engaged in life, health and other forms of insurance, as well as investment management.
