According to sources, the four contenders include Contract, Leo Burnett and M&C Saatchi. In Southeast Asia, Jet has also worked with Singapore's Gosh Advertising and Malaysia's People 'N Rich.
Currently the domestic market leader, Jet is facing pressure within India from a slew of budget carriers, most notably Air Deccan. In recent years, Jet has grown its flight network outside India, to include Singapore, Malaysia and London. The airline is expected to expand its global network over the next year, with new destinations expected to include the US, Canada and China.