Four Points appoints the world's first CBO

SINGAPORE Four Points by Sheraton has appointed its first chief beer officer (CBO) after an arduous global search. Scott Kerkmans earned a seat at the Four Points boardroom table by impressing not only the brand's executives, but also the beer-loving public.

Enter your main article text here. You may paste from Word by using the 3rd icon in on the 2nd row Nearly half of the 12,759 people who entered the poll selected Kerkmans over the three other finallists.The 27-year-old American will collaborate with the Four Points by Sheraton team to work on the
Best Brews programme, host happy hours at select Four Points properties, as well as attend highprofile beer festivals as the company’s representative.“It is an honour to be Four Points’ first-ever CBO,” said Kerkmans.“I look forward to sharing my love for beer with the thirsty public. Being named Four PointsCBO is the job of a lifetime.”Four Points received more than 7,500 applicants from 30 countries for the role..