Four Points appoints the world's first CBO

SINGAPORE Four Points by Sheraton has appointed its first chief beer officer (CBO) after an arduous global search. Scott Kerkmans earned a seat at the Four Points boardroom table by impressing not only the brand's executives, but also the beer-loving public.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features