According to sources, the quartet have been briefed by Sony for creative ideas for the electronics giant’s Bravia and Cybershot product ranges. The pitch list resembles Sony’s last regional creative review, in 2006, which also included Bates141, 10AM, TBWA and eventual winner Y&R – which resigned the business one month ago due to conflict concerns with its LG global business.
Four in fray for regional Sony creative
ASIA-PACIFIC: Bates141, 10AM Communications, TBWA and Saatchi & Saatchi are expected to contest the pitch for Sony Electronics' regional creative business.