The pitch is thought to have involved three other agencies, including local incumbent Que Yue and a major ad network.
Founder currently ranks second in certain China computer categories, behind market leader Lenovo.
The agency is expected to concentrate on communications that can help turn Founder Computer into a brand capable of attracting 20 to 30-year-old consumers. WE will also focus on untapped business opportunities in second- and third tier markets.
Founder Computer selects WE Marketing Group
BEIJING - Founder Computer has selected WE Marketing Beijing as its strategic and creative agency, covering all its consumer and business products.
