Foton calls a pitch

JAKARTA - Chinese car brand Foton, owned by Indomobil Group has called a full-service pitch involving five agencies that include DDB, JC&K, BBDO, Grey, and OZE Red Mantra.

According to a source the company is on the lookout for an agency to handle its single cabin pick-up brand Foton Turbo Diesel. 

Foton had recently revealed that it will market itself as a cheaper alternative to other truck brands in Indonesia and claims that its maintenance and spare-parts were cheaper by 30 per cent than other cars in the same class. 

So far this year, the Chinese carmaker has sold around 501 units of Foton trucks and targeting to sell 800 units in 2009.