Jenny Chan 陳詠欣
Feb 22, 2019

Fosun establishes in-house brand management unit for fashion clients

The Chinese investment conglomerate has set up a pure play operation company to serve fashion brands with ambitions in Greater China.

Pedestrians walk past a Lanvin shop in Paris in February 2018. Fosun took control of Lanvin last year with an investment of around $122 million. (Photo: AFP)

Fosun Fashion Group, a subsidiary of Chinese investment conglomerate Fosun, has established the Fosun Fashion Brand Management Company FFBM.

Meant to be a pure play operation company that serves fashion brands with ambitions to expand in the Greater China market, FFBM will provide clients with full management services including retail and wholesale operations, merchandising, marketing and communications, human capital and complete back office support.

James Chen will lead the new unit...

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