The final decision, which saw the agency lose its grip on the Victoria Bitter business, comes after the agency’s parent company WPP commenced a legal action against former George Patterson Y&R MD and current Foster’s marketing director Anthony Heraghty, and former ECD James McGrath.
After the legal action began, George Patterson lost its hold on Carlton Draught, for which it created the iconic award-winning ‘Big Ad’ spot. While Foster’s has strenuosly denied any connection between the legal action and the decision to sack the agency, industry sources have been predicting this outcome for several months.
