The brief covers a range of brands including Penfolds, Wolf Blass, Rosemount, Lindemans, Beringer and Wynns across the region.
RedCard has been appointed to develop and execute wine activation engagement programmes.
Jane Garland, marketing director for Asia at Foster’s, said in a statement: “Foster’s has ambitious plans in the region and we want to capitalise on the expertise and strengths of Ogilvy & Mather. RedCard is best positioned to help us achieve our objectives.”
RedCard has been appointed to develop and execute wine activation engagement programmes.
Jane Garland, marketing director for Asia at Foster’s, said in a statement: “Foster’s has ambitious plans in the region and we want to capitalise on the expertise and strengths of Ogilvy & Mather. RedCard is best positioned to help us achieve our objectives.”
Robert Doswell, managing director, Ogilvy RedCard Singapore, added: “The demand for wine is increasing fast in Asia and Foster’s has all the right brands to take advantage of this.”
In April, RedCard picked up CIMB's creative account in Singapore.
