According to Arnold Liong, MD of DraftFCB Philippines, the cigarette brand was looking for a “fresh perspective” and to reposition its brand following a packaging revamp.
The IPG agency will be launching a print campaign for the cigarette brand by end-April before embarking on a points-of-sale promotions drive in lieu of a clampdown on cigarette advertising in the country in June.
The IPG agency will be launching a print campaign for the cigarette brand by end-April before embarking on a points-of-sale promotions drive in lieu of a clampdown on cigarette advertising in the country in June.
“We’ll be launching other initiatives to get around the ban on cigarette advertising,” added Liong.
