Former Thai beer leader fights back
BANGKOK: In one of the boldest moves seen in the beer industry in years, Boon Rawd Brewery has changed the taste of its popular Singha lager in a 60 million baht (US$1.4 million) push to carve out a cool new image.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features