BANGKOK: OMD Thailand has hired veteran media specialist Withaya
Tangtanaporn as the media agency's general manager, with a brief to help
propel the 45-person agency from its fourth slot into the top three
position by the end of next year.
With 11 years experience in the industry, most recently as the assistant
managing director of Starcom Thailand, Withaya is a key figure in what
is a rapidly-developing media scene, one that is fiercely competitive
and defined by increasing consolidation.
Withaya said OMD was in a strong position to boost its 2.5 billion baht
(US$55 million) billings through its range of strategic
services.
"There are three or four big targets we're out there gunning for, it's
just a matter of convincing those prospects of the value of OMD's
products," Withaya said.
OMD Asia chief executive Mike Cooper said the Thai office had put on
about 160 million baht worth of new business in the first six months,
winning international business such as Bata Shoes, Epson Computers and
Abbott Laboratories. "The pace of new business wins has definitely
accelerated."
Withaya's position complements that of managing director Martin Dufty,
who took the helm of the Bangkok office in May last year.
