Benjamin Li
Apr 25, 2012

Former Ogilvy strategist Tim Ho opens startup agency Salt

HONG KONG - 24-year-old Tim Ho, regional strategist at Ogilvy & Mather’s Social @ Ogilvy team, where he worked for three years, recently started his own creative shop, Salt, as founder and creative director.

Tim Ho, founder of Start, likes to bring new lifestyle to overworked local creatives
Tim Ho, founder of Start, likes to bring new lifestyle to overworked local creatives

Salt is a creative agency that operates in Hong Kong, Toronto, and Mexico. The team specialises in storytelling and creating innovative campaign ideas on digital and social media for lifestyle and hospitality brands.

Ho (pictured), who has started his own agency in Canada before moving to Hong Kong, said that his personal goal is to make a change in the creative industry in Hong Kong. “That's to bring a new lifestyle to local creatives—instead of staying at the office 12 hours a day—also to encourage talents to make ideas happen through passion and connect them with art, design, music, and other creative talents.”

Ho explained the concept of his new agency Salt: “Literally like salt, the concept of this new agency is bringing good flavour out of good brands to make good brands better.”

Salt’s first client is Perfume Gallery, a high-end shop from Mexico, where Ho lived for a time. “There are very good opportunities in Mexico as many of their products have connections in Asia," Ho said, naming Tequila as one example. Salt is laying the foundation for Perfume Gallery to expand in Asia.

Another client is Petite Amanda, a new patisserie in IFC, owned by former Hong Kong model and celebrity Amanda Strang. Salt will be handling the company's branding campaigns. 

At Ogilvy & Mather, Ho was one of the earlier members of the 360 Digital Influence team, which was recently rebranded as [email protected] and is headed by Thomas Cramption. Ho was behind the award-winning Huggies campaign.

Source:
Campaign China

Related Articles

Just Published

10 hours ago

Milk tea brand in hot water over '0 sucrose' claims

Fast-growing Chinese drink brand Genki Forest has had to apologise and change the labels on its popular milk tea products.

10 hours ago

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

12 hours ago

Reprise places bets on India hub

AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?