Lau, who was DDB Asia's chairman and China chief until his October 19 departure, said Bravo launched with Hutchison Telecoms as a client, to help with its product and services development, beyond the advertising duties contracted to DDB.
In addition, Bravo's content arm has started production on three reality shows, which will air in China. Lau said that the content business would focus on generating content for advertising, mass media, online games and mobile. "It has become increasingly important to use content to drive the brand experience, to use content to maximise the brand experience for consumers."
Lau said his ambition was to create a "new generation agency" in the same way that US firm CCA has morphed beyond its roots as a talent management agency to scripting and producing shows. "It's the closest thing I can place my finger on as a descriptor."
