FORM AS MUCH AS FUNCTION: Design and packaging make the difference between standing out and disappearing into the clutter. Atifa Hargrave-Silk finds that the economic slump has actually reinforced the

Amid today's bonanza of immaculately sculptured cars, a computer that's candy for the eye and Japanese-inspired minimalism, it's all too easy to forget that Coca-Cola was one of the front-runners which built an empire from the shape of a bottle.