Ford hooks integrated push on excitement sell

SHANGHAI - Changan Ford Mazda Automobile has put its foot to the floor with a new drive for Ford entitled the 'China Excitement Challenge', a multi-faceted campaign leveraging new Nielsen Company research which shows that the majority of China consumers believe excitement is the key to a happy life.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now