Fonterra shortlists four for creative

Fonterra Brands has reportedly shortlisted four agencies as part of its pan-regional creative review, with a second round of presentations expected from incumbent FCB, BBDO, Ogilvy & Mather and Y&R. <br><br> The pitch follows news that the dairy giant is also running a parallel media review (Media, April 21). In addition to Australasia, it is believed markets under review include Sri Lanka, China, Malaysia, Indonesia, the Philippines, Vietnam, Taiwan and the Middle East -- all to be overseen by Fonterra's Singapore office.