Fonterra reviews creative and media
Dairy giant Fonterra Brands is reportedly running parallel reviews of its creative and media requirements in Asia and beyond. <BR><BR> The company, believed to be eyeing aggressive expansion beyond its traditional Australasian stronghold, currently works with FCB in several markets including Australia, New Zealand and Southeast Asia. A number of players, including FCB, Y&R, Ogilvy and BBDO, are reportedly involved in the creative review. <BR><BR> On the media side, contenders include FCB, MEC and Carat. In addition to Australasia, markets under review include Sri Lanka, China, Malaysia, Indonesia, Philippines, Vietnam and Taiwan - all of which will be overseen by Fonterra's Singapore office. Fonterra declined to comment.
