According to Rod Strother (pictured), the agency will be planning and managing the brand’s CRM strategy across multiple markets in the Asia-Pacific region. “We are looking at long-term CRM plans and how we can improve the various touch points, such as call centres, analytics and customer relationships. It will be an ongoing process,” he noted.
This is the first Fonterra win for Proximity Singapore, although sister agency BBDO handles the global advertising business of the New Zealand dairy giant.