Built around a core message of ‘Give life to hair’, the campaign focuses on the Foltene’s treatment and shampoo benefits – namely, that it is all natural and clinically tested.
The print drive also enlists Michael Miu Kiu Wai as spokesperson, and a European female model to emphasise the two different formulas that the product has for men and women.
The campaign also includes outdoor. in-store and below-the-line executions.
