FOCUS: YEAR-END REVIEWS - InteGREYtion drives growth

<p>Mr Eric Rosenkranz, the new president for Grey Worldwide </p><p>Asia-Pacific, announced the year 2000 results of his electrifying </p><p>five-point programme to an enthusiastic response from pundits and </p><p>punters alike. </p><p><BR><BR> </p><p>"Grey Worldwide will continue to solidify its reputation as the best </p><p>agency to work for - and with," said Mr Rosenkranz. </p><p><BR><BR> </p><p>Here are the highlights from his announcement: </p><p><BR><BR> </p><p>Creativity: Grey Worldwide won more awards in 2000 than at any time in </p><p>its history. </p><p><BR><BR> </p><p>Creatives in Australia and Malaysia were celebrating their receipt of </p><p>USdollars 25,000 each, an internal prize for winning silvers at Cannes </p><p>and D&AD, while creatives elsewhere looked forward to another shot next </p><p>year, including a new cash incentive for winning a Spike at MEDIA's own </p><p>show. </p><p><BR><BR> </p><p>Mr Jeff Orr and Mr Rob Dow, newly-appointed co-creative directors for </p><p>the region, were packing their suitcases as they began to travel the </p><p>region, working to improve the already high creative standards that </p><p>currently exist. </p><p><BR><BR> </p><p>"Frankly," said Mr Orr, "We're not able to take on all the people that </p><p>want to work with us." </p><p><BR><BR> </p><p>People: As the dotcom disillusioned set their sights back on marketing </p><p>as a career, Grey Worldwide worked to enhance a professional development </p><p>programme that is already second to none. </p><p><BR><BR> </p><p>"Stay tuned for next year's news on some of the most innovative </p><p>programmes ever," said Susan Reingold, regional development </p><p>director. </p><p><BR><BR> </p><p>Insiders speculated plans include a "swap programme" where executives </p><p>would trade places, spending up to three months in another country. </p><p><BR><BR> </p><p>Clients: "We grew faster than any year in our history," said regional </p><p>finance director Vince Leusner. </p><p><BR><BR> </p><p>"I can't figure out why, except for all the new assignments from current </p><p>clients, especially BAT and Seagram, and all the new business that has </p><p>been flooding in from Swire Coca-Cola in Hong Kong and Founder in China, </p><p>to the Lippo Group in Indonesia, Nissan in the Philippines, Dole in </p><p>Thailand, and major telecom accounts in India and Malaysia." </p><p><BR><BR> </p><p>Integration: "Advertising's just a drop in the bucket," said regional </p><p>client service director Bruce Oltchick. </p><p><BR><BR> </p><p>"Nowadays, nearly all our clients want integrated marketing campaigns </p><p>that meld our expertise in direct, interactive, promotions, and PR </p><p>through a technique we call InteGREYtion. </p><p><BR><BR> </p><p>"It's challenging and tough, but nobody does it like we do." </p><p><BR><BR> </p><p>Growth: "Obviously, everyone will be asking: how will we sustain this </p><p>growth for next year?" asked Mr Rosenkranz. </p><p><BR><BR> </p><p>"Now that we own 100 per cent of our advertising agencies in virtually </p><p>every country in the region ... well, I'm afraid you'll just have to </p><p>wait for MEDIA's first issue in January 2001 to find out." </p><p><BR><BR> </p><p>This year, Grey's stock traded at an all time high of over USdollars 600 </p><p>a share. </p><p><BR><BR> </p><p>It was also the highest priced stock on the US Nasdaq. </p><p><BR><BR> </p>