FOCUS: YEAR-END REVIEWS - Dentsu claims long Internet history

We are at the dawn of nothing less than a major industrial revolution. The economy is globalising. Information technology is racing forward. In recent years, Dentsu has committed itself to being at the forefront of these trends, and it was in 2000 that our initiatives toward this goal began to coalesce. In March, Dentsu entered into a partnership with the Bcom3 Group through capital participation. This alliance has helped us consolidate our global network, and has provided Dentsu with a basis for extending our highest-quality services from within Japan to throughout the world. We consider this a significant step in consolidating our position as a major player in the 21st century. With the progress of economic recovery, Dentsu also showed strong performance throughout Asia. Gross income of the Dentsu network is expected to leap 50 per cent from the previous year's figure. The DY&R network is also growing at a rate of 20 per cent. Media Palette, a media marketing company in Taiwan, was extended to China, Thailand and Malaysia. Relying on Dentsu's expertise, its branch in Taiwan handles programme production, public relations and music events in addition to media planning and buying. With large, established corporations now involved in e-economy along with the pure dotcom players, the needs of clients for the Internet and other information technology-related services have been increasing. In 1975, the Dentsu group established Information Services International-Dentsu, a systems integration enterprise, which in the course of its operations has accumulated extensive IT expertise. We also got a head start in using the Internet as an advertising medium in Japan by founding Cyber Communications in 1996 as an Internet-based media representative. This year, Dentsu established a company to handle advertising on mobile phones carrying the Internet, a medium expected to grow rapidly in Japan. We have enjoyed extremely dynamic performance in these fields. All of us at Dentsu believe that our current efforts will greatly contribute to the improvement of our services and the enhancement of our credibility among our clients in the new century.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com