FOCUS: YEAR-END REVIEWS - Dentsu claims long Internet history

<p>We are at the dawn of nothing less than a major industrial </p><p>revolution. </p><p><BR><BR> </p><p>The economy is globalising. Information technology is racing </p><p>forward. </p><p><BR><BR> </p><p>In recent years, Dentsu has committed itself to being at the forefront </p><p>of these trends, and it was in 2000 that our initiatives toward this </p><p>goal began to coalesce. </p><p><BR><BR> </p><p>In March, Dentsu entered into a partnership with the Bcom3 Group through </p><p>capital participation. This alliance has helped us consolidate our </p><p>global network, and has provided Dentsu with a basis for extending our </p><p>highest-quality services from within Japan to throughout the world. We </p><p>consider this a significant step in consolidating our position as a </p><p>major player in the 21st century. </p><p><BR><BR> </p><p>With the progress of economic recovery, Dentsu also showed strong </p><p>performance throughout Asia. Gross income of the Dentsu network is </p><p>expected to leap 50 per cent from the previous year's figure. The DY&R </p><p>network is also growing at a rate of 20 per cent. </p><p><BR><BR> </p><p>Media Palette, a media marketing company in Taiwan, was extended to </p><p>China, Thailand and Malaysia. Relying on Dentsu's expertise, its branch </p><p>in Taiwan handles programme production, public relations and music </p><p>events in addition to media planning and buying. </p><p><BR><BR> </p><p>With large, established corporations now involved in e-economy along </p><p>with the pure dotcom players, the needs of clients for the Internet and </p><p>other information technology-related services have been increasing. In </p><p>1975, the Dentsu group established Information Services </p><p>International-Dentsu, a systems integration enterprise, which in the </p><p>course of its operations has accumulated extensive IT expertise. We also </p><p>got a head start in using the Internet as an advertising medium in Japan </p><p>by founding Cyber Communications in 1996 as an Internet-based media </p><p>representative. This year, Dentsu established a company to handle </p><p>advertising on mobile phones carrying the Internet, a medium expected to </p><p>grow rapidly in Japan. We have enjoyed extremely dynamic performance in </p><p>these fields. All of us at Dentsu believe that our current efforts will </p><p>greatly contribute to the improvement of our services and the </p><p>enhancement of our credibility among our clients in the new century. </p><p><BR><BR> </p>