Brand-building in China has become far more sophisticated compared
with even a year ago, advertising and brand professionals heard at the
recent MEDIA-organised China Brand Seminar in Shanghai.
The delegates also heard that the level of marketing savvy needed will
continue to increase in line with growing competition in the world's
largest market.
Topics included a case study on the rebranding of the Midea group,
insights into Internet usage among the Chinese populace and strategies
and tactics to effectively reach China's youth market.
The speakers consisted of Iamasia CEO Louis Boswell; CSM Shanghai
associate client service director Matt Brosenne; Fonnie Ip, brand
consultant at Landor Associates; and JWT's associate account director
Rodney Cao.
