FOCUS - THE CHINA BRAND SEMINAR: Branding sophistication on the rise

<p>Brand-building in China has become far more sophisticated compared </p><p>with even a year ago, advertising and brand professionals heard at the </p><p>recent MEDIA-organised China Brand Seminar in Shanghai. </p><p><BR><BR> </p><p>The delegates also heard that the level of marketing savvy needed will </p><p>continue to increase in line with growing competition in the world's </p><p>largest market. </p><p><BR><BR> </p><p>Topics included a case study on the rebranding of the Midea group, </p><p>insights into Internet usage among the Chinese populace and strategies </p><p>and tactics to effectively reach China's youth market. </p><p><BR><BR> </p><p>The speakers consisted of Iamasia CEO Louis Boswell; CSM Shanghai </p><p>associate client service director Matt Brosenne; Fonnie Ip, brand </p><p>consultant at Landor Associates; and JWT's associate account director </p><p>Rodney Cao. </p><p><BR><BR> </p>