FOCUS: TECHNOLOGY MARKETING SEMINAR - Industry's mania for the Internet alive and kicking

<p>'Flash that dotcom and the masses will come' is still the </p><p>out-and-out mantra to follow, judging by a record turnout at the latest </p><p>Technology Marketing Seminar, organised by MEDIA on March 16. </p><p><BR><BR> </p><p>Sponsored by AdMomentum, Asiaweek, Fortune, Time and Space Asia Media; </p><p>more than 250 eager attendees wrenched themselves away from their </p><p>laptops to hear the cream of the Web world share their wisdom. </p><p><BR><BR> </p><p>M&C Saatchi's Pip Landers shed light on the customer always being right, </p><p>while Looks.com MD Ian Smith examined how to create a successful online </p><p>shopping experience. With the panel discussion igniting audience </p><p>fervour, Space's Peter Burton, AIM's Gerald Alleva, Joseph Sweeney of </p><p>The Gartner Group and Ad Momentum's David Teng discussed how to measure </p><p>online advertising. </p><p><BR><BR> </p><p>Meanwhile, Renren.com maverick Richard Robinson went beyond the banner, </p><p>while Euro RSCG media guru Ruth Stubbs built a brand online. </p><p><BR><BR> </p><p>According to Grey Interactive's Vivian Lau, 24/7's Stuart Spiteri and </p><p>MBL's Chris Robinson, the key to a users heart is yes, you guessed it, </p><p>freebies ... Dotcom or no, the old consumer adage of 'something for </p><p>nothing' is still king. </p><p><BR><BR> </p>