FOCUS - RESEARCH: ATMS, PAX results out

<p>Two major pan-regional surveys due out shortly have found that </p><p>Asia-Pacific's economy is on the fast track to recovery from the </p><p>financial crisis of the late 1990s. </p><p><BR><BR> </p><p>The studies - Asian Target Markets Survey (ATMS) conducted by ACNielsen; </p><p>and Pan Asia X-Media Study (PAX), undertaken by Asia Market Intelligence </p><p>(AMI) - found that affluence is on the increase and that the top tier of </p><p>businessmen and consumers are buying again. </p><p><BR><BR> </p><p>ACNielsen North Asia business development director Steve Garton said the </p><p>recovery appears to be in full swing. </p><p><BR><BR> </p><p>"According to ATMS 2000, computer ownership is up; multiple car </p><p>ownership is up; credit card expenditure is up. You name it, it (the </p><p>recovery) is everywhere," he told MEDIA. </p><p><BR><BR> </p><p>Added Mr Peter Snell, AMI International managing director based in </p><p>Singapore, "Last year, PAX showed a degree of stability had returned to </p><p>the Asian economies. This year, PAX shows that we are in a recovery </p><p>phase." </p><p><BR><BR> </p><p>Highlights of both ATMS and PAX will be published in upcoming issues of </p><p>MEDIA. </p><p><BR><BR> </p>