Two major pan-regional surveys due out shortly have found that
Asia-Pacific's economy is on the fast track to recovery from the
financial crisis of the late 1990s.
The studies - Asian Target Markets Survey (ATMS) conducted by ACNielsen;
and Pan Asia X-Media Study (PAX), undertaken by Asia Market Intelligence
(AMI) - found that affluence is on the increase and that the top tier of
businessmen and consumers are buying again.
ACNielsen North Asia business development director Steve Garton said the
recovery appears to be in full swing.
"According to ATMS 2000, computer ownership is up; multiple car
ownership is up; credit card expenditure is up. You name it, it (the
recovery) is everywhere," he told MEDIA.
Added Mr Peter Snell, AMI International managing director based in
Singapore, "Last year, PAX showed a degree of stability had returned to
the Asian economies. This year, PAX shows that we are in a recovery
phase."
Highlights of both ATMS and PAX will be published in upcoming issues of
MEDIA.
