FOCUS - REGIONAL PUBLICATIONS: Ad revenue surge for regional titles at start of new millennium

Regional publications' advertising revenue surged more than 24 per cent in the first seven months of this year, according to a CMR International report. The revenue of the top 20 Asia-Pacific newspapers and magazines totalled US$178.8 million, compared with US$143.8 million in the same period in 1999. The Asian Wall Street Journal, which rolled out a redesigned newspaper with earlier delivery times last April, was the top-performing daily publication in the region. The paper's revenue jumped 51 per cent to US$34.7 million. Time Asia was the top Asia-Pacific weekly with US$30 million, up almost 40 per cent. Newsweek Asia also rose about 40 per cent to US$21.8 million, while Asiaweek jumped 12 per cent to US$14 million. Fortune notched up the biggest increase in terms of percentage, up 88 per cent to US$11 million. Newcomer Forbes Global also turned in a respectable performance; its revenue shot up 58 per cent to US$1.9 million. The top three titles, Asian Wall Street Journal, Time and Newsweek also saw their share of the market rise to 19.4, 16.8 and 12.2 per cent respectively.

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