FOCUS - REGIONAL PUBLICATIONS: Ad revenue surge for regional titles at start of new millennium

<p>Regional publications' advertising revenue surged more than 24 per </p><p>cent in the first seven months of this year, according to a CMR </p><p>International report. </p><p><BR><BR> </p><p>The revenue of the top 20 Asia-Pacific newspapers and magazines totalled </p><p>US$178.8 million, compared with US$143.8 million in the </p><p>same period in 1999. </p><p><BR><BR> </p><p>The Asian Wall Street Journal, which rolled out a redesigned newspaper </p><p>with earlier delivery times last April, was the top-performing daily </p><p>publication in the region. The paper's revenue jumped 51 per cent to </p><p>US$34.7 million. </p><p><BR><BR> </p><p>Time Asia was the top Asia-Pacific weekly with US$30 million, up </p><p>almost 40 per cent. </p><p><BR><BR> </p><p>Newsweek Asia also rose about 40 per cent to US$21.8 million, </p><p>while Asiaweek jumped 12 per cent to US$14 million. </p><p><BR><BR> </p><p>Fortune notched up the biggest increase in terms of percentage, up 88 </p><p>per cent to US$11 million. </p><p><BR><BR> </p><p>Newcomer Forbes Global also turned in a respectable performance; its </p><p>revenue shot up 58 per cent to US$1.9 million. </p><p><BR><BR> </p><p>The top three titles, Asian Wall Street Journal, Time and Newsweek also </p><p>saw their share of the market rise to 19.4, 16.8 and 12.2 per cent </p><p>respectively. </p><p><BR><BR> </p>