Regional publications' advertising revenue surged more than 24 per
cent in the first seven months of this year, according to a CMR
International report.
The revenue of the top 20 Asia-Pacific newspapers and magazines totalled
US$178.8 million, compared with US$143.8 million in the
same period in 1999.
The Asian Wall Street Journal, which rolled out a redesigned newspaper
with earlier delivery times last April, was the top-performing daily
publication in the region. The paper's revenue jumped 51 per cent to
US$34.7 million.
Time Asia was the top Asia-Pacific weekly with US$30 million, up
almost 40 per cent.
Newsweek Asia also rose about 40 per cent to US$21.8 million,
while Asiaweek jumped 12 per cent to US$14 million.
Fortune notched up the biggest increase in terms of percentage, up 88
per cent to US$11 million.
Newcomer Forbes Global also turned in a respectable performance; its
revenue shot up 58 per cent to US$1.9 million.
The top three titles, Asian Wall Street Journal, Time and Newsweek also
saw their share of the market rise to 19.4, 16.8 and 12.2 per cent
respectively.
